We’re an independent non-profit, advocating for policy reform and enabling the next generation of clean electricity markets
Get InvolvedTo cut emissions and lower costs, we need clean power around the clock. Yet today’s market rules let companies claim “100% renewable” while still relying on fossil fuels. As the saying goes, “show me the incentive and I’ll show you the outcome” – and today’s incentives won’t lead us to a future powered by clean cheap power. EnergyTag exists to fix this. We advocate for global reforms to energy markets and carbon accounting so they reflect reality – rewarding renewables, storage, flexible demand, and clean-firm power that deliver affordable, reliable clean electricity every hour, everywhere.
It’s a cruel irony: the more renewables we build, the harder they become to integrate. The root cause lies in outdated clean power markets and accounting systems that only balance supply and demand annually, and across vast geographies. This allows companies to claim they’re “solar powered at night” or using power that never reaches their grid. Even “100% renewable” claims can hide heavy fossil fuel use – research in Nature shows these rules cause major underreporting of emissions. By masking the hardest and most expensive hours to decarbonize, today’s frameworks send no signal to invest in storage, flexibility, or clean-firm power. Without reform, they risk locking in higher prices and slowing the energy transition.
The solution is simple but transformative – respect reality. This means reforming markets and carbon accounting framework so electricity use is matched with clean power in the same grid and the same hour. This creates credible claims and drives new clean energy investment. Time-stamped Granular Certificates make it possible. Robust evidence from the International Energy Agency, Princeton, and MIT shows that hourly matching:
That’s why EnergyTag works to align markets and accounting with grid reality — to deliver clean power every hour, everywhere.
Develop open-source standards for hourly clean power tracking.
Showcase real-world examples of next-gen clean power procurement.
Advocate for rules that incentivize clean power when and where it’s needed.
From pilots to large-scale implementations, these real-world projects show that more transparent and effective clean power procurement is already a global reality.
All Case StudiesOur work is recognized and referenced by leading organizations and media
Hourly matching can be done at scale. Today.
"The flexibility blind spot in carbon accounting" Killian Daly was great welcomed onto the Transmission podcast by Joseph Bush and the folks at Modo Energy to talk about the Greenhouse...
🔥 Only 9 DAYS LEFT! Don't miss out! Join EnergyTag at the EMC Power Business Workshop as Singapore leads the way toward trusted, round-the-clock clean power.📌 This is an in-person...
🚨 We're just 12 days away from our exclusive workshop at the Bureau of Standards, Metrology and Inspection (BSMI) in Taipei.If you're registered, mark your calendar for October 27th. If...
📢 Job Alert: Communications Officer at EnergyTag EnergyTag is seeking a Communications Officer to refine and implement our communications strategy. This role will help tell compelling stories, engage stakeholders, and...
New analysis from Farida Shawky!Europe’s power is getting cleaner - but not always cheaper.Our new analysis, “European Power: How Clean, How Cheap”, tracks hourly data across Europe’s biggest markets and...
We’re excited to share the new look of the EnergyTag website!Our updated website makes it easier than ever to explore reality-based clean electricity markets and carbon accounting.We’ve made it easier...
Killian Daly recently joined the Spark Club podcast to dive into the most important policy update for global cleantech and carbon accounting: the revision of the GHG Protocol Scope 2...