Accelerating clean power every hour, everywhere

It’s a cruel irony: the more renewables we build, the harder they become to integrate. The root cause lies in outdated clean power markets and accounting systems that only balance supply and demand annually, and across vast geographies.

This allows companies to claim they’re “solar powered at night” or using power that never reaches their grid. Even “100% renewable” claims can hide heavy fossil fuel use – research in Nature shows these rules cause major underreporting of emissions.

By masking the hardest and most expensive hours to decarbonize, today’s frameworks send no signal to invest in storage, flexibility, or clean-firm power. Without reform, they risk locking in higher prices and slowing the energy transition.

The solution is simple but transformative – respect reality. This means reforming markets and carbon accounting framework so electricity use is matched with clean power in the same grid and the same hour. This creates credible claims and drives new clean energy investment. Time-stamped Granular Certificates make it possible. Robust evidence from the International Energy Agency, Princeton, and MIT shows that hourly matching:

• Drives deep grid decarbonization.
• Delivers cheaper renewable integration, saving consumers money.
• Enables truly clean products like hydrogen, without hidden fossil reliance.
• Restores trust, by linking production to consumption in real time.
• Rewards storage and flexibility with a clear price signal.
• Reduces exposure to volatile fossil prices, improving risk management.

That’s why EnergyTag works to align markets and accounting with grid reality — to deliver clean power every hour, everywhere.